Acquisition project | Everstylish

Founded in 2012, Everstylish is an E-commerce brand that offers a wide range of products including artificial necklaces, bangles, bracelets, anklets, and rings. The company operates primarily through its website, everstylish.com, and has a strong presence on social media platforms such as Facebook and Instagram, with over 3.5 million and 1 million followers respectively.

You know how we put so much thought and money into the perfect outfit for work or a dinner out, but when it comes to accessories, there’s barely anything left in the budget? As women, that’s always the challenge: wanting to feel stylish every day without spending a fortune.

That’s exactly where Everstylish comes into the picture.

Think of bold, trendy, everyday accessories that look luxe, but cost less than your coffee run. It’s exactly the kind of place your daughter would love, but so would you.

Curious? Trust me just visit everstylish.com. It might just become your new favorite style secret.

Woman and girls of age ranging from the age of 16-35 years are the ideal customers. Someone who want to look stylish and want to buy trendy and cool products in the affordable range.

Based on the ICP Prioritization Framework

Everstylish is an online e-commerce brand that deals in online fashion accessories and offers:

• Trendy, fast-fashion-inspired jewelry and accessories
• Products priced affordably, starting under ₹300
• Handmade jewelry [Sanjoya]
• New styles updated regularly

• Wide range of earrings, rings, necklaces, bangles, etc. [includes handmade jewely as well]
• Fashion-forward, Instagram-worthy designs
• Affordable for students, professionals, and even moms
• Easy-to-use e-commerce platform with smooth checkout
• Engaging brand presence on social media

💔 The Problem:
Women and young girls often want to look stylish and accessorize daily, but affordable and trendy options are hard to find. Most fashion accessories are either too expensive, outdated, or not easily accessible - especially in small towns.

• Offers budget-friendly, up-to-date accessories
• Help customers elevate their outfits effortlessly
• Makes style accessible across India, beyond metro cities
• Allows women to express their personality through fashion, without breaking the bank

"Everstylish is a everyday style solution"
They offer trendy, affordable fashion accessories that help women across India look great, feel confident, and express themselves without spending a fortune.

India Fashion Accessories Market Trends-

• Market Size: In 2025, the revenue in the Accessories market in India amounts to US$113.69bn. It is projected to grow at an annual rate of 5.86% (CAGR 2025-2029).
• Customer Behaviour: There's a rising preference for affordable, trendy accessories among young women, driven by social media influence and the desire for self-expression.
• Growth of E-commerce: The growth of online shopping platforms and digital payment solutions has made fashion more accessible to a broader audience.​
  

TAM [Total Addressable Market]

Total no. of potential customers. In India, there are over 300 million women aged 18-35]

Average Revenue Per Customer (ARPU). Assuming an average annual spend of ₹1,500 on fashion accessories.

TAM = 300 million * ₹1500 = ₹450 billion

SAM [Serviceable Available Market]

Target Market Segment: Assuming Everstylish targets 10% of the total market.

SAM = ₹450 billion * 10% = ₹45 billion

SOM [Serviceable Obtainable Market]

Market Penetration: Assuming Everstylish captures 5% of its target market.

SOM = ₹45 billion * 5% = ₹2.25 billion

• Instagram/Facebook Ads
• • Fast traction, high visual appeal, easy to scale.
• WhatsApp Marketing
• • Low cost, direct engagement, great for promotions.
• Referral Program
• • Leverages existing customers, low acquisition cost.

• Organic (Content, SEO, Social)
• • Over time growth from blogs, reels, UGC, and search rankings.
• Campus Ambassador Program
• • Great for brand loyalty and Gen Z buzz but will require time to build.
• D2C Brand Collabs
• • Niche partnerships with cross-selling potential, though a bit slower to scale.

KEYWORD RESEARCH

1. The Most Searched Fashion Accessories Keywords

2. Long Tail Keywords for Fashion Accessories

The keywords can be leveraged for SEO optimization.

Competitor Ananlysis

Analyzing competitors like Giva and Palmonas reveals that they focus on:​

• High-Quality Product Images: Showcasing detailed images to highlight product features.
• User-Generated Content: Encouraging customers to share photos wearing the products.
• SEO Optimization: Utilizing relevant keywords in product descriptions and blog posts.​

Everstylish can adopt similar strategies to enhance its organic reach.​

SEO Score - 74/100

There are several areas [such as Meta Tags, Heading Tags and Keyword Distribution] that can be worked upon to increase SEO Score and also improve search engine visibility.

Recommendations for Organic Growth:

1. On-site SEO Optimization
2. Content Strategy [Creating informative blog posts targeting long-tail keywords; Encourage customers to share photos wearing Everstylish products and feature them; Produce styling videos showcasing different ways to wear accessories]
3. Social Media Engagement [Post short, engaging videos; Create boards with themed collections; Partner with influencers to reach a broader audience]

Need: Prepare a content calendar that ensures consistent content creation and engagement across platforms.

Step 1: Defining the Core Players:

• 🎨 Content Creator:
• • Influencers [micro: 10K–50K followers]
  • Loyal customers [UGC]
  • In-house content team [basic reels, styling tips, relatable reels]

• 📢 Content Distributor:
• • Instagram [primary], Youtube, WhatsApp, Pinterest, Email
  • Influencers' personal channels

• 📲 Channel of Distribution:
• • Social feeds, stories, reels, customer reviews, website banners
  • Product packaging with UGC prompts [“Tag us to get featured!”]

Step 2: Choose Your Content Loop Type

Let us go with a User-Generated Content (UGC) Loop because it’s:

• Authentic
• Low cost
• Super scalable
• Builds Trust for fashion/lifestyle brands

Step 3: Flow Design for UGC Content Loop

Bonus Enhancers:

• Offer a monthly giveaway for top UGC content
• Create "Style Star of the Week" highlights
• Add QR code on packaging to share look

(Understand, where does organic intent for your product begins?)

​

Step 1 → Identify complementary products used by your ICP
Step 2 → Use the selection framework and compare the potential integrations it in a tabular form.

Step 3 → Collaborate with necessary stakeholders
Step 4 → Map the customer journey
Step 3 → Design the wireframe with the new integration
Step 3 → Run pilot tests before launching
Step 3 → Measure post-integration metrics

​

AHA Moments for Everstylish customers:

• When they unbox the product and love the quality and share an instant feedback.
• When they wear the jewelry and get compliments and they share the same on their socials or on website [under reviews]
• After successful delivery and positive shopping experience.

Best points to prompt a referral:

• After order delivery.
• After first 5-star product review.
• When they upload a photo wearing Everstylish jewelry (UGC moments).

USP of Everstylish:

• • Trendy, high-quality fashion jewelry at pocket-friendly prices.
  • Fast delivery.
  • Massive variety + New drops every week/biweekly.

Brag-worthy message:
"OMG, you won’t believe I got this for ₹299! Check it out at Everstylish!"

What will motivate Everstylish users?

• Money: Store Credits (100 store credits for every successful referral).
• Access: Early access to sales or "new drops" for top referrers.
• Dopamine: Surprise freebies for 5+ successful referrals.

• Happy moments:
• • After they rate a product 4+ stars.
  • After successful repeat purchase (show loyalty).
  • After sharing UGC tagging Everstylish on Instagram).

Plan: Trigger a pop-up or email asking them to refer after these happy interactions.

Where will users discover the program?

• Post-purchase page.
• Email campaigns (“Thanks for your order! Wanna earn 100 store credits?”)
• Push notifications after delivery.

Channels users will use to share:

• WhatsApp (most effective for India).
• Instagram DMs.
• Facebook Messenger.
• SMS.

Referral message sample:
"Hey! I just found these stunning pieces at Everstylish! 💍 Use my link to get ₹100 off your first order. Thank me later 😉"

Simple tracking design:

• Dashboard in "My Account" section:
• • Number of referrals sent.
  • Number of successful referrals.
  • credits earned through referrals.

• Send an SMS/email whenever their friend successfully places an order:
  "Congrats! You just earned 100 credits. Time to shop more styles!"

Landing page must include:

• Beautiful images showcasing Everstylish jewelry.
• Headline: “Get ₹100 OFF Your First Everstylish Order!”
• CTA Button: “Shop Now & Claim ₹100 Off!”
• Quick explanation of quality + value + trendy designs.

Inspiration: Similar feel to Nykaa or Urbanic invite pages.

Ways to keep referrals flowing:

• Tiered rewards:
• • 1 successful referral → 100 store creditts
  • 5 referrals → 500 store credits + FREE gift
  • 10 referrals → 1000 store credits + Exclusive jewelry set.
• Monthly contests:
  “Top 10 referrers of the month win an Everstylish Luxe Box!”
• Special "Bonus Days" where referrals earn double rewards.

"THE END. THANKYOU"